igital, marketing and branding group Ruby6 has been acquired by PR agency Cole Lawson on March 2, creating one of Brisbane’s largest, mid-sized integrated agencies. Ruby6 founder Angela Mogridge, who will stay on as director of Ruby6 to integrate the two businesses, said the move was the perfect solution for her growing business. “Ruby6 was experiencing huge growth and needed [...]

Cole Lawson was recently honoured as a platinum sponsor of the Queensland Women’s Legal Service’s (WLS) major fundraiser for 2020, Dancing CEOs. The event, for which Cole Lawson will coordinate communications, will see Brisbane CEOs lace up their dancing shoes to raise funds for domestic violence services. Cole Lawson client Rafe Berding from The Search People will also be participating [...]

Cole Lawson Managing Director Margaret Lawson has been recognised for two decades of excellence in public relations with a fellowship of the Public Relations Institute of Australia (PRIA). PRIA, which is the national industry body for Australian public relations and communication professionals, commended Margaret for “combining a strong social conscience with astute business acumen and financial understanding”. The institute also [...]

Cole Lawson’s “Make a Farmer’s Christmas Special” campaign for rural charity Aussie Helpers exceeded all expectations when the appeal hit its limit of 1,000 hampers donated for farming families in two weeks – double our original target in one third of the time. Cole Lawson senior account manager Nicola Rodrigues said the team welcomed the opportunity to help organisations that [...]

While most of us were opening presents and enjoying family time over the holidays, the marine pilots at the Port of Brisbane were hard at work, keeping our waterways safe and Queensland’s economy ticking. Brisbane Marine Pilots’ (BMP) team of highly skilled pilots work around the clock, every day of the year, boarding large vessels in often difficult and dangerous [...]

After 12 months of working hard to build member support for bcu’s proposed $6 billion merger with P&N Bank, Cole Lawson is proud that 87% of credit union members who voted said yes. This was one of the biggest credit union mergers of 2019, and involved Cole Lawson leading the development of stakeholder research and strategy, media relations, and creative [...]

Cole Lawson is proud to welcome back senior account manager Patrick MacDonald, who has rejoined the team after five years in in-house roles in hospitality and government communications. Patrick has more than 13 years’ experience in television, marketing, public relations and the law. Joining Cole Lawson to take the lead on delivering effective communications solutions for our clients, Patrick has [...]

Neuromarketing is an emerging field and applies principles from neuroscience and psychology to marketing. The aim is to use learnings from these fields to increase the effectiveness of traditional marketing tactics. More specifically, neuromarketing is defined as: “a commercial marketing communication field that applies neuropsychology to marketing research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli”. The rising popularity of [...]

Announcing the Cole Lawson scholarship winner - Laura Kane. After winning the scholarship and an internship with us, she is now a permanent part of the team. Second or third year PR students from The University of Queensland should keep an eye out for this year's scholarship, with applications opening later in the year.

With a backlog of emails from truth-seeking journalists, missed calls from worried investors and flood of angry social media posts, banks embroiled in the Royal Commission are undeniably facing a crisis. Today, in part two of our series of articles on the Banking Royal Commission, we discuss why a crisis communication plan is so important in this kind of situation. [...]